American Racing Capital, Inc. is a company specializing in motorsports and its strategy is to focus on several aspects of this industry. Through its subsidiaries, American Racing Capital, Inc. intends to; Acquire financial interests in several well established auto racing facilities, Establish race management contracts at existing racing facilities and newly proposed facilities, Engage in the design, re-design, and development and management of our wholly owned race tracks, Find and acquire companies to compliment our other holdings. The Company's business also includes sponsorship activation services and motorsports product licensing agreements, which are highly specialized promotional services in this industry. American Racing Capital, Inc. helps companies develop and build brand reputation using motorsports as a revenue-generating opportunity. Programs entail introducing companies to multiple levels of; Race Driver, Race Team and Race Track exposure.