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PROFILE
Bark Group Inc. is an award-winning, European company that delivers cutting-edge advertising and marketing campaigns to leading European businesses. Bark develops and delivers highly effective marketing campaigns on structural, strategic, and emotional and creative levels. Its integrated approach is revolutionizing the communications field while offering clients a higher return on their advertising investments. Bark's objectives are to achieve aggressive growth through acquisition and development of satellite companies around the globe, starting with Europe. The company is adamantly pursuing its ambitious goal to be ranked among the 10 best and most profitable communication companies in Europe within 4 years.
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Agressive Growth Strategy - Bark will continue its successful momentum with the aggressive duplication of its award-winning business model across the US and Europe. Bark is seizing its “first-mover” opportunity within the market by implementing its unique integrated communication strategy on an international scale. The company is already operational in Northern Europe and from its office in New York, and is in the process of negotiating additional acquisitions across the US and Europe. Bark plans on having 12 operational offices all over the world by 2012.
Incredible Revenue – Bark has recorded an 86% growth in revenues, reaching $8.0 million. Bark forecasts that it will reach a $227.8 million target by 2012.
International Client List – Bark’s clients include large and small companies representing a wide range of brands and industries, such as financial services, consumer products, and luxury goods. Current clients include Grand Marnier, Statoil, Jägermeister and Campari.
Scientific Edge – Bark has partnered with mindmetic to leverage innovative research that gives insight into conscious and pre-conscious effects of messages on the human mind; Bark uses this insight to improve the efficacy of its campaigns.
Bark’s Competitive Edge - Bark sets itself apart from the competition with its integrated approach to communications. In the traditional marketplace, client marketing needs are met through services from traditional advertising agencies, media agencies, and digital media producers. Bark provides an integrated communications solution that combines all three under one roof. Also, Bark provides MindMarketing and Ideation through collaboration with groundbreaking, innovative parters. This ensures fluid campaign management from start-to-finish,
guaranteeing cohesive, master-planned and eye-opening campaigns.
The early success of Bark’s pioneering approach has presented the company with the opportunity to expand its business and compete with much larger competitors in the marketplace.
Expanding internationally is much easier through acquisition and it gives you greater reach with an international profile. When all is said and done, that helps attract even larger contracts from multi-national clients (as we’re already seeing with Bark (BKPG.OB).
Acquisitions allow an agency to grow its client base and its market share far quicker and more easily than with organic growth.
Worldwide recession has depressed valuations and that makes it less costly to conduct acquisitions. NOW is the time to move for the best returns.
There will no doubt be increased consolidation coming in the next 12-18 months in this industry and that will play upon valuations - likely causing an increase, as competition for acquisitions tightens.
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