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College Partnership, Inc. Chief Marketing Officer Featured in Interview With Wall Street Reporter
College Partnership, Inc. ("CPI" or the "Company") is a full-service college planning company. The Company offers students and their family integrated resources and services to guide them through the college preparation process. College Partnership's suite of products and services integrates career planning, college major/field of study selection, college selection, preparation for college entrance tests, aids for improving study skills, searches for other financial aid products, and other educational products. The products consist of printed materials, videocassettes, college major/field of study software, career assessment software, databases accessible through CD-ROM and one-to-one counseling. The Company provides these educational resources to assist families with the college preparation, application, financial assistance and entrance criteria to save time, develop a plan, decrease stress, and reduce college costs.
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Why Invest in College Partnership, Inc.?
- Market Leader in a Growth Industry - Education is the second largest industry in the U.S., second only to healthcare. Both the cost of education and the number of students entering colleges have historically increased significantly and are projected to continue to do so. The market for those providing products and services to college bound students is highly fragmented. CPI is the largest company in the U.S. providing a comprehensive set of college preparation and planning aid products and services. With its unique product set and selling proposition, CPI is currently reaching only a small segment of the secondary student population, so it faces tremendous growth opportunities.
- Proven, attractive product set and scalable - CPI provides students with a bundle of products and services that no other major company is providing to the market. The products and services answer nearly all of an aspiring college student's needs, and the student controls the timing of their use. Because the products and services consist of published materials and software accessible by CD-ROM or the Internet, the services are entirely scalable at little cost to CPI in terms of personnel or infrastructure.
- Proprietary, patented and copyrighted technology - CPI has developed, purchased and exclusively licensed proprietary profiling, testing and database software that uniquely positions the Company's products and presents a barrier to direct competition.
- Rapidly growing, Company - CPI grew from $195,000 in annual revenues in fiscal 1998 to over $18 million in fiscal 2004. CPI's renewed growth is at low risk because the Company has opportunities to capitalize on tens of thousands of leads generated by its current direct mail program and develop alternate distribution channels through corporations and associations.
- Experienced management - Management and the Board of Directors bring a record of past success and sophistication unusual for a company of CPI's size.
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