Dynamic Response Group, Inc. is a leading innovator of strategic marketing solutions. The Company leverages its vast knowledge of its customers to create, develop and market innovative products and services that build brand awareness and drive sales across large national and international consumer audiences. The foundation of the Company is its direct response TV (DRTV) and Internet advertising business, which has produced many highly effective products including: ProCede(TM), a hair thickening system for men; Riddex, a pest control product; "Backyard Drills with Bill Parcells," a DVD series for fathers and sons; and "The Legends of Soul," a DVD series of current day concerts of classic soul artists. The Company has also signed an exclusive three year deal to market The Official NASCAR Members Club to the over 75 million estimated NASCAR fans in the U.S.
Why Invest in Dynamic Response Group, Inc.?
- Dynamic Response Group, Inc. (DRGP) is a dynamic consumer marketing and merchandising company with highly-developed skill-sets at sourcing, testing, and marketing new products to the consumer market — largely in the U.S., but potentially world-wide.
- DRGP reported a highly-successful 2007. Gross revenues were up by 64.5% to $20.1 million and net revenues — after returns/allowances — were up by 65.5% to $15.2 million.
- Fourth quarter 2007 gross revenues were $7.4 million up 56.2% from the $4.7 million reported a year ago. Net revenues
of $6.3 million in the 2007 fourth quarter were up by 231.6% from the $2.7 million reported a year ago. Management has
apparently gotten its arms around its merchandising programs to show this type of improvement in the returns-allowances.
- DRGP is in a major-growth mode with estimated revenues of at least $40 million for 2008 more-than-double the revenue base reported in 2007.
- Based on current visibility, DRGP expects to generate revenue of at least $40 million in 2008. This is a conservative estimate and does not reflect the Company's expectation for revenue generated from new products rolled out during the year.
- ProCede, which had sales of 9.6 million in 2007, has become a mature product and we expect its sales growth to level-off
in 2008. Riddex Plus ($4.6 million in 2007), NASCAR ($1.8 million), and Legends of Soul DVDs ($880,000) are far-less
mature and should drive growth in 2008. Furthermore, the life-blood of this Company is the creation, sourcing, testing,
production, placement, and marketing of new products. In that regard one can expect the Company to source perhaps 30
new products in 2008 which would lead to the further testing of 20 and the possible introduction of 5–6 new products to
the market.
- DRGP currently trades at $0.03 giving the Company a market cap of roughly $2.3 million which appears to be very low valuation considering that the Company expects to generate revenue of at least $40 million in 2008.
