| Fund.com Inc. (www.fund.com) is an online financial information publisher focused on the $22.6 trillion investment fund market. As an online media company, Fund.com is establishing a destination website of personal finance channels, including mutual funds, hedge funds, money market funds, exchange traded funds (ETFs), closed end funds, commodity funds and other types of pooled investment vehicles. We seek to generate pay-for-performance online advertising revenue by connecting highly motivated investors with financial product providers.
For product providers like ETF issuers, we offer asset-based licensing agreements for our Index content, including the EQUITIES® Hedge Fund Index, where we are paid recurring fees as a percentage of Indexed assets under management. Our online lead generation is highly complementary to our licensing business by assisting the growth of index-linked assets of our clients. Our affiliation with a print platform established in 1951 assists in making us an authoritative source of investment information and an effective online advertiser. |
