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PROFILE
HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.
HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.
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HearAtLast operates over 30 clinics in select Wal-Mart and Wal-Mart Super Center locations throughout Canada providing invisible hearing aids technology.
This prime retail exposure has already addressed and aided in significant unscheduled "walk-in" customers and differentiates HearAtLast from traditional clinics that are most often found in strip malls, medical/professional buildings or obscure areas within other retailers.
HearAtLast offers state-of-the-art hearing solutions using the latest in clinical testing equipment to pinpoint hearing loss.
HearAtLast provides its customers with fast, affordable, high quality, one-stop hearing hearing and communication service.
HearAtLast is unique because its product line is centered on a virtually invisible platform that includes: Open Fit, RIC, and the "Q" CICC Digital hearing aids-three recent innovations that will satisfy the needs of experienced wearers, first time buyers and "cauual" wearers.
Hearing loss is one of the most prevalent chronic conditions in North America, affecting nearly 40 million people, 28 million whom are over the age of 45. The numbers are increasing significantly due to the aging baby-boomer population, MP3 players, and environmnetal noise. Fortunately 90% of hearing loss can be helped with hearing instruments.
HearAtLast recently completed its final round of financing from a private Investor for USD$1.9M by issuing the Company's Series 'B' Preferred Shares at a stated value of $10.00 per share. The Company also converted USD$2.0M of debt into equity by issuing its Convertible Preferred Series 'B' Shares at $10.00 per unit. In total, HearAtLast has issued $3.9M in Series 'B' Preferred Shares at $10.00 per share or 390,000 Series 'B' Preferred Shares.
The infusion of cash in return for the Company's Series 'B' Preferred Shares enabled HearAtLast to obtain funding without further dilution or issuance of the Company's common stock. The cash injection has been used to pay down the Company's payables and develop their model of Hearing Stores within Select Wal-Mart stores.
With the conversion of HearAtLast debt being recorded in the last quarter and the infusion of additional capital, HearAtLast will strengthen the Company's shareholder equity.
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