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PROFILE
Kore, through its wholly-owned subsidiary, ALL IN, is engaged in the business of developing, producing, and selling non-alcoholic beverages. It produces premium energy drinks and an enhanced purified water under the brand name, ALL IN(TM) Energy, to suit the demands of an active world. Unlike competitive energy drinks, which can lack great taste and occasionally create a mere energy blip, ALL IN(TM) Energy is a premium sugar free product, with no carbohydrates, and less than 10 calories per can. ALL IN(TM) Energy uses herbs, vitamins and amino-acids to provide a balanced and sustained sharpening of focus and pure energy. ALL IN(TM) Energy drinks are available in three unique and delicious flavors: Citrus, Grape and Acai Berry. ALL IN also offers a premium water that uses advanced technologies, and preliminary research suggests that ALL IN(TM) water is a faster hydrator than ordinary tap water and other mineral waters. Legendary poker champion Johnny Chan has joined together with fellow top poker professionals, who all endorse ALL IN(TM) Energy drinks. Kore intends to expand the production, sales and distribution of ALL IN(TM) Energy drinks and water over the next twelve months.
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ALL IN™ Energy is committed to producing premium energy drinks and an advanced purified water to suit the demands of the fast moving world of everyday life. Unlike traditional energy drinks, which can lack great taste and create energy ups and downs, ALL IN Energy is a premium product without sugar, carbs,or excess calories. Alternatively, it uses herbs, vitamins and amino-acids to provide a smooth, sustained sharpening of focus and pure energy. It comes in three unique and delicious flavors: Citrus, Grape, and RootBeer.
ALL IN also offers a premium water that uses advanced technologies clinically proven to deliver perfectly pure water that hydrates your body faster and more efficiently than tap or other bottled waters.
Legendary poker champion Johnny Chan has banded together fellow top pros who endorse ALL IN Energy Drinks. Fuelling these masters of poker enables ALL IN to offer a dream tournament tour patrons. The top energy drink purchasers can gain exclusive access to the ALL IN Energy Invitational Poker Tournament, which is held annually with major prize pools that increase with sales.
Beverage Science manufactures ALL IN Energy Drinks. They bring vast experiences panning nearly a decade of successful energy drink manufacturing and distribution. From the intricate science of powerful ingredient blending to the art of quality flavoring, to the sophisticated logistics of quality manufacturing and inventory control, to the profitable penetration of superior marketing, Beverage Science has proved to be in the top of its field. They have brought multiple quality brands to market to fit particular demand niches to the tune of more than half a billion dollars of retail sales over the last decade. Beverage Science feels that the broad appeal of poker will be the largest niche market ever. Poker is growing faster in popularity than any other sport or entertainment pas time. Poker reaches across all social and economic groups. The people who play poker are focused, ambitious and energetic - the ideal energy drink consumers.
Like many sports and entertainment company’s that have returned significant multiples to their investors, ALL IN Energy has those same ambitions. The energy drink space has been extremely rewarding for investors, especially those with a “niche” market, like Poker for All In. Hansens, Monster, Rockstar and Jones Soda to name a few were once all new comers into the space that were either acquired by the industry majors for multiples never seen in this sector, or their trading prices provided returns in the thousands for investors. Kore's ambitions for All In are the exact same; to create shareholder value through executing on its growth strategy and position the Company as a Global leader or to be potentially partnered with one of the industry leaders.
Poker Market:
According to USA Today, there are nearly 50 million poker players in the U.S. Texas Hold-Em is most often cited as the game of choice. The demographics of poker players is 21-35 years of age, and 75% being male players. It is estimated that there are 10million serious internet poker players (those playing 5+ hours per week). With the increased accessibility to 24/7 online sites, and growing popularity through media coverage, poker has grown into a multi-billion dollar industry. Poker events, such as the World Series of Poker have gained recognition and coverage through countless corporations, sponsors and broadcasts such as major television networks including ESPN, NBC, and GSN. As a result, poker has become a mainstream game as proven through poker’s status of being the second most watched sport in America.
Energy Drink Market:
The energy drink category is the fastest growing segment in the beverage market currently, growing at more than a 63% increase annually. In the last 5 years, the energy drink market has grown from $200 million to $3.4billion in 2007 and is further estimated reach $9 billion by 2011. This segment currently controls 5% of the non-alcoholic beverage market in North America, with Red Bull controlling 40% of the total super market energy drink sales, then followed by 30% shared between Monster, Rock Star and Full Throttle, leaving approximately 33% of the market left for ALL IN Energy Drinks to capture.
C-Stores, Gas Stations, Mass Merchandisers, Super-markets and other retail outlets are the top ranking energy drink distribution channels. Energy Drink sales are strongest in the West with a 44.6% share of volume. The Southern region ranks second with 28.4%, while the Midwest ranks at 17.2%, and finally 9.8% in the Northeast.
Bottled Water Market:
The bottled water industry is growing at an exponential pace as well. It has surpassed beer, milk and coffee to become the second best selling beverage behind soft-drinks. Bottled water is predicted to be the number one selling beverage by 2010. ALL IN Purified Energy Water will stand out amongst other bottled waters because of its great taste and because it has been modified to increase the health benefits of the consumer. More and more consumers are willing to pay more for high quality beverages especially when it comes those that affect their quality of life.
Key Points:
- Industry Growth: KORE is entering an exploding market that zoomed from $200 million to $4.6 billion this year, and heading for $9 billion in 2011. Big money to be made in the Energy Drink Market.
- KORE’s All in Energy drink is formulated with a proprietary blend of herbs, vitamins and amino acids that provide a sustained and lasting energy boost and sharp mental focus—without any sugar or caffeine to cause a crash. All in Energy is a much healthier option.
- Legendary icons and professional poker players are already endorsing KORE’s energy products—including 10-time World Series of Poker champion Johnny Chan and 25 of the biggest names in professional poker like Phil Helmuth, Tex Batch and Jim “KrazyKanuck” Worth.
- Experienced management brings success to KORE. This golden team has spent years working with the top corporations and the top brands in the world: Pepsi, 7-Up, Nestle, Shasta Beverage, SoBe Energy Drinks, Ocean Spray and many other leaders.
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