Who’s Your Daddy, Inc. Signs Undefeated Heavyweight Contender Chris Arreola to Endorsement Deal

This stock is up over 300% from 1/2/09

PROFILE

Who's Your Daddy, Inc. is a brand management company focused on marketing, producing and distributing the Who's Your Daddy(R) King of Energy line of beverages for the rapidly growing $6 billion world energy drink market.

WHY INVEST

• One of WYDI's most exciting products is the Who’s Your Daddy Sport Energy Shot, which is a concentrated two-ounce energy drink, designed to provide a zero calorie, sugar free, rapid and lasting energy boost, which enhances muscle strength and endurance. One of the important ingredients in the energy shot is L-Arginine. Arginine in an amino acid and is essential for optimum growth and in the regulation of protein metabolism. It is well established that Arginine facilitates the release of growth hormone (HGH), stimulates the pancreas for insulin production, and is a component in the hormone vasopressin produced by the pituitary gland. HGH-release by means of Arginine may offer benefits in the treatment of injuries, as well as strengthening the immune system, building lean muscle, burning fat. Arginine is also required by the body to carry out the synthesis of nitric oxide, a compound that, working through cGMP, relaxes blood vessels and allows more blood to flow through arteries. It has been hypothesized that taking extra Arginine will increase nitric oxide levels and increase blood flow. The energy shot was made available to the retail and wholesale market in mid-November 2008.
• Who’s Your Daddy, Inc. (WYDI) has designed and licensed products featuring the label “Who’s Your Daddy(R)” since its founding in 2001. The Company holds various trademark rights under the Who’s Your Daddy(R) label in the United States and Europe, and is currently in the process of obtaining similar trademark rights in various areas around the globe for beverages.
• “Who’s Your Daddy(R)” is a statement readily recognized from sports, music, fashion, television, movies, celebrities, and everyday life. Millions of dollars have been spent around this phrase, making it one of the most recognized phrases in the U.S. and around the world. WYDI owns trademark rights to this name for beverages and apparel and is able to benefit from this “top of mind” awareness with its brand name, starting with the Company’s “King of Energy(TM)” beverages.
• WYDI believes that it has pioneered the “Flavor Generation” of energy drinks that provide an energy lift from a good-tasting beverage, in contrast to the unpleasant taste of most other energy drinks.
• The business strategy behind Who’s Your Daddy(R) focuses on maintaining the edge, energy and humor behind the WYDI brand, while continuing to build brand awareness and recognition. The WYDI brand is designed to be positioned within mass-market retail outlets, offering high quality, cutting edge products with eye-catching packaging.
• Through relationships with established industry leaders, WYDI has been able to increase distribution, lower production costs, and develop flexible and attractive marketing programs.
• WYDI is now well-positioned to establish distributors nationwide as well as relationships with world-class production facilities.
• While there are established energy drink brands such as Monster (Hansen’s), Red Bull and Rockstar, it is estimated that over 20% of this market is fragmented and available to WYDI. Even a 1% to 2% share of this market translates into $50 million to $100 million in annual revenue.
• WYDI has designed and licensed products featuring the label “Who’s Your Daddy(R)” since its founding in 2001. The Company holds various trademark rights under the Who’s Your Daddy(R) label in the United States and Europe, and is currently in the process of obtaining similar trademark rights in various areas around the globe for beverages.

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