Nightfood CEO Sean Folkson, called back in to SmallCapVoice.com, Inc. to go over what Nightfood, Inc. (OTCQB: NGTF) has been doing as the Official Ice Cream of the American Pregnancy Association (APA). Nightfood is now being formally recommended to over 3,000,000 pregnant moms as the Official Ice Cream of the American Pregnancy Association. In addition, Folkson pointed out that Nightfood is still at its core the better-for-you ice cream company addressing America’s estimated $50 billion dollar nighttime snacking market, what projects and partnerships the Company is currently exploring and what shareholders should be on the look for from Company in the coming months.
After manufacturing their first pint in early 2019, Nightfood ice cream is now available in major divisions of the two largest supermarket chains in the United States: Kroger (Harris Teeter), and Albertsons Companies (Jewel-Osco and Shaw’s and Star Markets), as well as Lowe’s Foods and other independent retailers.
Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards.
In February, 2020, it was announced that Nightfood received the endorsement of the American Pregnancy Association as the recommended ice cream for pregnant women. There are over 3,000,000 pregnant women in the United States at any given time, and ice cream is the single most-highly reported pregnancy craving. With more calcium, magnesium, zinc, fiber, and protein, less sugar and a lower glycemic profile, Nightfood objectively has the most appropriate nutritional profile for pregnant women among all ice creams on the market.
Nightfood is not just for pregnant women. Over 80% of Americans snack regularly at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion dollars, the majority of it on options that are understood to be both unhealthy, and disruptive to sleep quality.
Scientific research indicates these unhealthy nighttime cravings are driven by human biology. Willpower is also weakest at night, contributing to unhealthy night snacking behavior, and the majority of night snackers report feeling both guilty and out-of-control when it comes to their nighttime snacking.
Nightfood ice cream won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers.
Because unhealthy night snacking is biologically driven, and not a trend or a fad, management believes the category of nighttime-specific nutrition, which Nightfood is pioneering, will be a billion-dollar category.
This interview may include forward looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this release. Although the Company believes that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. SmallCapVoice.com, Inc. received $875 from the company on 4-7-2020 for 30 days of Audio Interview service.