“Chase Elliott is the perfect ambassador for Hooters Spirits, and we’re ecstatic to have him join the family,” said DeCicco. “Signing an athlete of his caliber is a monumental milestone for Iconic and Hooters. Chase’s work ethic, skills and talent – combined with his established loyal fan following – made him the ideal choice. We believe that this will be pivotal in raising awareness of Hooters Spirits and Iconic Brands. This will also lead to increased exposure and future sales going forward.”