Nightfood, Inc. (OTC: NGTF) is poised to make a huge splash in a deserted billion-dollar market segment with the help of some famous and hungry athletes. Already producing a successful line of snack bars, NGTF will be launching Nightfood ice cream next quarter. NGTF makes healthy snacks to support better sleep, so you don’t feel so bad about giving in those late-night cravings.
With brand ambassadors such as NFL Pro-Bowler Tyler Eifert from the Cincinnati Bengals on their team, the company is generating massive interest from practically everyone who hears about it. See how they’re gaining traction with the help of a few enthusiastic voices.
Signing Tyler Eifert
According to Nightfood CEO Sean Folkson, getting Tyler Eifert on board was fast and simple because the athlete was so excited to be part of the company and spread the word about the product. Not only was he ready to share it with his followers on his social media, but he also wants to share the tasty treats with his teammates. The Nightfood team welcomed Eifert because athletes are a great way to connect with the many people out there who are concerned about healthier eating and better sleeping habits. Eifert’s humorous and honest posts are sure to connect with his many fans.
Creating a Buzz
Buzz has been snowballing around Nightfood ever since the ice cream launch was announced. NGTF has been contacted regularly by agents for major athletes wanting to be a part of what they see as a market-changing product. Many of these people are major influencers in the social media game — Olympic gold medal winners, former NBA MVPs, NASCAR drivers, and golfing legends. They work hard to maintain their social media images and think carefully about who they want to partner with. They know how much their fans rely on them to give fitness tips, lifestyle advice, and product recommendations. If they’re not confident about a product, they’re not going to compromise their reputation on a fly-by-night company.
The flipside is that Nightfood is not paying cash to these influencers. Compensation is free bars, free ice cream and shares of NGTF. When big names enter into these deals, the Company knows the influencer is a believer of the product, and the opportunity. This creates much more powerful bonds between brand and influencer, and more authentic influencer content.
Nightfood Ice Cream
NGTF is hard at work getting their new line of nighttime ice cream ready by the end of this year. The product is expected to be available for online purchase immediately thereafter and will likely be seen in stores at the very beginning of 2019. Eifert is getting ready to share all of this information and more with his 150,000 social media followers. Nightfood has many other influencers on the team, many with bigger followings than Eifert. As NGTF builds up its roster of influencers, they’re developing the foundation necessary to hit the ground running with the ice cream launch. Considering the great reception and reviews of the Nightfood nutrition bars, Folkson has every reason to be optimistic for the new product launch.
The Power of Biology
In many ways, NGTF has fallen into a business opportunity that already existed, which bodes well for their business success. Filling a powerful void in the marketplace, they can benefit from the fact that night junk cravings biologically hard-wired into most humans.
Almost 50% of all snacking takes place between dinnertime and bedtime. Practically everyone has their own relationship with heading into the kitchen well after the sun has set. Still, most of us don’t reach for foods that will help us sleep. Instead, we reach for cookies, donuts, and potato chips. Most of us know this is a bad idea even while we’re snacking. The way we feel in the morning just confirms what we knew at the time: bad idea!
But, the next night, we’re pretty likely to do it all over again.
That’s why Nightfood is the right product at the right time. The Nightfood ambassadors love the brand, they align with the philosophy behind the company, and they’re willing to put their reputation on the line by promoting a better lifestyle.
NightFood Holdings, Inc. (OTC: NGTF), operates both NightFood, Inc. and MJ Munchies, Inc.
NightFood, Inc., “The Nighttime Snack Company”, is a snack food company dedicated to providing consumers delicious, better-for-you, sleep-friendly choices for evening snacking. According to IRI Worldwide, 44% of snack consumption occurs at night, representing a consumer spend of over $1B weekly on nighttime snacks. The Company has developed a dynamic infographic at http://NightSnacking.com as a definitive consumer and media resource clearly illustrating the size and scope of the largely untapped nighttime snack category.
Market research giant Mintel recently released a report identifying nighttime specific food and beverages as one of their most “compelling and category changing” trends for 2017 and beyond.
Consumer’s most popular choices are cookies, chips, and ice cream. NightFood creates, manufactures, and distributes snacks formulated to help consumers satisfy nighttime cravings in a better, healthier, more sleep friendly way.
MJ Munchies, Inc. was recently formed as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces. The Company intends to market some of these new products under the brand name “Half-Baked”. As the legal landscape around CBD and cannabis related products continues to change and evolve, MJ Munchies will continue to explore, identify, and capitalize on opportunities clearly defined as legal. The Company believes tremendous opportunities currently exist to launch successful and compliant products in this space, and that such opportunities will continue to grow over time. For more information, visit http://ir.nightfood.com and http://nightfood.com
About the Author
Stuart Smith is the CEO and Founder of SmallCapVoice.com. SmallCapVoice.com. is a recognized corporate investor relations firm, with clients nationwide, known for its ability to help emerging growth companies build a following among retail and institutional investors. SmallCapVoice.com utilizes its stock newsletter to feature its daily stock picks, audio interviews, as well as its clients’ financial news releases. SmallCapVoice.com also offers individual investors all the tools they need to make informed decisions about the stocks they are interested in. Tools like stock charts, stock alerts, and Company Information Sheets can assist with investing in stocks that are traded on the OTC BB and Pink Sheets. To learn more about SmallCapVoice.com and their services, please visit https://www.smallcapvoice.com/the-small-cap-daily-small-cap-newsletter/