True Nature Holding, Inc. President and Interim CEO James Crone Issues Open Letter to Shareholders

Atlanta, GA, April 04, 2019 (GLOBE NEWSWIRE) — via NEWMEDIAWIRE — True Nature Holding, Inc. (OCTQB: TNTY) (the “Company” or “True Nature”) provides this update to its shareholders from Company President and Interim CEO, Jim Crone.

Dear Shareholders:

During fiscal 2018, The Company made significant progress on a number of strategic initiatives. We announced plans for personal healthcare records (PHR) application, SimpleHIPAA, which will allow individuals to track their personal healthcare information. This type of application is intended to include information from the individual, as well as data from healthcare providers extracted from their electronic healthcare records (EHR) systems. Data from individuals might include manual input or from personal devices such as watches, activity trackers and diagnostic devices such as glucose meters or blood pressure measuring devices. Information from healthcare providers might include data gathered from regular doctor visits, specialized care, or even as simple as prescription information from a pharmacy. Our initial implementation of “SimpleHIPAA”, and “SimpleHIPAA for Vets and Pets”, is intended to include data from pharmacy and prescribers, generated at the time a prescription is written. Clearly, the True Nature team understands that HIPAA does not apply to pets but this product name simply reflects an intent to communicate the organization seeks to hold itself to a similar privacy standard for pet care. This information will be embedded inside the application and made available to the end user from both the healthcare provider and from the pharmacy. While providing a starting point for tracking healthcare information for the end user, it also could enhance communications between the end user and the healthcare provider, and the pharmacy. This communications channel often thought of as “telemedicine” can allow the end user to provide feedback to the healthcare provider, the pharmacy, or other parties of the end user’s choice.

True Nature Holding, Inc. continues to carefully evaluate trends in the health care, compliance and secure data marketplaces seeking to enhance shareholder value by looking toward the future. True Nature believes that standardized technology solutions could be enhanced and deliver more value to their customers in specialized practice areas by customizing the user experience to better reflect their normal practice workflows. This allows both local and corporate level providers, practitioners and professionals to deliver greater value at a lower cost to improve outcomes.

Health care spending accounts for approximately 17.9% of U.S. gross domestic product (“GDP”), according to federally reported data, and is expected to grow another 2% by 2026. With this level of investment in healthcare, pressure continues for cost reductions leveraging IT and technology to increase the efficiency of delivery organizations, including provisions for regulatory compliance and secure data.

Digital Health has been steadily growing in the past several years, with the industry seeing its peak in 2018 at $8.6 billion. However, industry analysts say they believe the best is still yet to come. The next few years will see the solutions brought to market, which may only increase public dependence on IT services for both themselves and their pets.

Company management remains focused on increasing shareholder value. True Nature is committed to operating with the utmost efficiency to ensure its goals are aligned with those of company shareholders.

We recently filed our 10-K Annual Report which is available for viewing here I encourage all interested parties to review our Company Overview section to better understand all of the Company’s current projects.

About True Nature Holding, Inc.

True Nature Holding, Inc. (OTCQB: TNTY) is a public, development stage company whose mission is to leverage new technologies and services to improve healthcare and outcomes for individuals, their families, and their pets. We believe we can reduce the cost of healthcare while improving the quality of life using Telehealth and Telemedicine Solutions. We are building healthcare applications that focus on patient engagement, care coordination, remote monitoring, data analytics, and may include Blockchain RX™ to provide applications for market participants in healthcare through the encryption of sensitive data.

Our approach is to develop these business opportunities as “threads” in response to client needs, ultimately creating an end-to-end set of solutions from end users to the healthcare / veterinary providers. Further, we expect to assist suppliers to the healthcare industry by allowing them to access unique technologies that bind them with their clients in a “top-down” distribution model. We recognize it will take the investment of major market participants like Apple, Amazon, IBM, hospitals, healthcare networks, pharmacy and other providers for us to achieve critical mass. In consideration of this reality, we expect to work/collaborate with these market makers in support of the ultimate user, the individual, and their pets. The day of “direct-to-consumer” healthcare, including “the humanization of our pets” is upon us, and we hope to be key parties to their evolution, and success.


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